Shehr Festival: from ad click to walk day, on one system.
A heritage, art and culture walk festival that needed to sell tickets online and look after every attendee from booking to the end of their walk.
- Client
- Shehr Festival
- Industry
- Heritage, art and culture walks
- Stages
- Build · Automate · Grow
The problem
A walk festival lives or dies on ticket sales and on attendees turning up at the right place, at the right time. That needs three things to work together: a way to book and pay online, timely communication with every attendee before the walk, and advertising that brings in buyers.
What SoNSo did
A booking website with payment integration, so visitors can pick a walk or event and pay in one flow.
An automated attendee journey on WhatsApp and email, running from the moment of booking until the walk or event is complete, followed by feedback collection afterwards.
Performance marketing for ticket sales, sending buyers to the booking site so every sale can be traced to its campaign.
Results
The project is measured on the numbers that matter to a ticketed event:
- Bookings and ticket revenue driven by the website and campaigns
- Cost per booking across ad campaigns
Why it worked as one system
Because the same team built the booking site, set up the messaging and ran the ads, there were no handovers. A ticket bought from an ad lands on a page we built, triggers messages we set up, and shows up in the same booking data we use to judge the campaign.
Selling bookings, tickets or seats online?
We can connect your booking site, attendee messages and ads in the same way.