Marshal: running an offline sales team on data.
A single-product manufacturer of inverter trolleys that sells by phone to distributors, wholesalers and retailers, with no website and no ads.
- Client
- Marshal
- Industry
- Manufacturing, B2B distribution
- Stages
- Automate ยท Measure
The problem
When sales happen over the phone, the pipeline lives in call logs, notebooks and memory. Management can't see how many calls turn into orders, which reps are on track, or whether the month will hit its revenue target until it's over.
What SoNSo did
A custom internal CRM with the sales flow built in, sales automation, and integrations between the systems the team already used.
Management and KPI dashboards, automated MIS and reporting, data integration, forecasting and performance analysis, all aimed at sales revenue targets.
Results
The work is measured against the sales targets it was built for:
- Revenue growth against target
- Calls and orders per rep
- MIS time saved by automating reports
Why it matters
Marshal shows that the connected model isn't only for businesses that need a website or ads. An offline sales team gains the same thing: every call recorded, every follow-up automatic, and every number visible to management on time.
Selling by phone or through distributors?
We can give your sales team a CRM that fits how they work, and give management the numbers daily.