Go Big Hospitality: the full chain from lead to dashboard.
A hospitality and franchise brand that needed leads followed up quickly and a clear view of what each lead cost and produced.
- Client
- Go Big Hospitality
- Industry
- Hospitality and franchising
- Stages
- Automate · Grow · Measure
The problem
Franchise and hospitality enquiries arrive from ads, calls and messages, and they go cold fast. When leads, calls and reports live in separate tools, it's hard to answer simple questions: how quickly do we respond, what does a qualified lead cost, and where is the time going?
What SoNSo did
Ad campaigns feeding a lead flow directly into the CRM, so no lead waits in an inbox.
WhatsApp and email automation for follow-up. Calling integrated through APIs, with AI-written call summaries saved against each lead. AI-powered workflows, and a tech audit to decide what to automate first.
Management and KPI dashboards, reporting, data integration across systems, forecasting and performance analysis.
Results
The engagement is measured on three numbers:
- Lead response time, from enquiry to first contact
- Cost per qualified lead, not just cost per lead
- Reporting time saved by automating dashboards and reports
Why it worked as one system
This is the connected model end to end: an ad produces a lead, the lead lands in the CRM, follow-up happens automatically, the call is summarised, and management sees the cost and outcome on one dashboard.
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